An armchair, designed and created for the occasion, as if it were the heart of Yecla, is the protagonist of the poster of the 59th Edition of the International Furniture Fair of Yecla (FMY), a graphic image that has been developed by the agency Murcia 2 Times Marketing.
The land around Monte Arabí as a symbol of the strong roots of the Fair and an armchair of avant-garde and renovated design, already offer brushstrokes of the concepts that have been wanted to convey with the motto of this year 'First in Yecla' that, not It only refers to the experience and prestige that the Fair has, but also because this year promises to host presentations and news that, for the first time, will be seen on the FMY.
Thus, the next 59 edition, which will be held from May 19 to 22, 2020, seeks to look at its roots and its history, a history marked by quality and internationalization, concepts that are also reflected in the new poster and that They have always accompanied Yecla since its inception.
The Fair, as a synonym for prestige outside and within Spain, has put all its creativity at the service of a poster and a renewed image that seek to increase its appeal.
Therefore, it will focus especially on achieving the highest degree of satisfaction of the exhibitors and visitors who will visit the fairgrounds.
Red, which is also the corporate color of the fair, is also the protagonist of the design of this armchair, presented as a latent heart and that in the municipality of the Altiplano has always been linked to the furniture sector, hence the motto 'First in Yecla', also affects the origin of a pioneer fair nationwide.
The Fair seeks in this edition to combine tradition and avant-garde more than ever, returning to the roots and spirit of its origin in order to continue leading a sector that, rather than anywhere else in Spain, grew and developed in Yecla.
The strength and symbology of the poster and the slogan of this edition, 'First in Yecla', is also an image of what its celebration will mean for the national and international furniture sector: a space where the most important exhibitors of the market will meet and where prescribers and professionals can find the best solutions to what they are looking for.
And although there are still several months for the Fair to open its doors, we will reveal novelties, surprises, and everything related to the most important event for the furniture sector.
It will be here, as it always has been, in the FMY, because first ... it is in Yecla.
Source: Agencias