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The Yecla Furniture Fair (FMY) has just presented the spot of its 59th edition, which has been shot in the surroundings of Mount Arabí, an enclave of great natural wealth for the Altiplano and the entire Region of Murcia, and that is, together to the furniture sector, one of the most recognizable symbols of the municipality.

With this video, developed by the agency 2 Times Marketing and of which two versions of different duration have been made, the FMY seeks to link the history of the furniture to that of Yecla, to the origin of a sector that is born in the municipality as something natural, in response to the restlessness and professional specialization of an entire region.

The spot develops the motto chosen for this edition, 'First in Yecla', emphasizing that it is precisely in this place where the furniture is born, develops and grows.

In fact, after some plans of great beauty of the natural environment, the video ends emphatically emphasizing: “the furniture is born in Yecla and in Yecla grows�.

The choice of the environment of Mount Arabí, of great symbolism, gives the spot and the entire marketing campaign its own value, as it is an outstanding archaeological, biological and geological enclave.

These values ​​of wealth and diversity are also those reflected by the FMY since its inception, a unique and at the same time diverse and constantly evolving fair.

Therefore, as happens in the poster of this edition, presented last week, the red armchair, designed and created exclusively for the campaign, reappears rooted to the ground, becoming the main protagonist of the spot.

An image with a great poetic force that seeks to reflect that heart that, for Yecla, is the furniture, and that seems to be beating in its land.

The video, in the formats of 20 and 30 seconds long, ultimately seeks to value a crucial appointment such as the FMY and that virality that always reaches in the media, is transferred in the same way to the main social networks , making the hashtag #PrimeroenYecla, a true trending topic.

Source: Agencias