Portal de Yecla
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The Institute of Tourism of the Region of Murcia, presented to companies yeclanas tourism marketing platform, through Murciaturistica.es institutional portal.
On February 17 it was carried out in the biocliamatico building an awareness day by the ITREM (Institute of Tourism of the Region of Murcia) which was presented to the entrepreneurs of the Ruta del Vino de Yecla, platform tourism marketing, products used to publish the Murciaturistica.es institutional portal.
They released the ARPA and ORION programs for tourism enterprises in the Region of Murcia, which increase the visibility of these companies in the network and therefore also the possibilities of multiplying its reserves.
Asi as the tools to make visible the wine product in different websites such as institutional web www.murciaturisitca.es.
This activity falls within the technology transfer plan with the sensitization and training of tourist companies in the region in the tools of innovation and tourism marketing aims.
More visibility to tourist companies in the region
The HERMES program, which includes both platforms, ARPA (channel manager for hotels) and ORION (CMS to other tourist companies), started designing, at the express request of the business sector back in 2012 which saw the emerging need multiply your visibility across platforms how are you, totally free for the business sector.
Through ARPA (data up to December 31, 2015) have managed more than eleven thousand four reserves.
The number of establishments who have used the application during this period amounted to 135, working on more or less a total of 12 operators.
These data have led to an increase in the number of reservations of 24% over the same period last year.
For companies offer complementary, using ORIO during 2015 in the pilot they have participated to date 109 companies, registering more than 450 reservations number phase.
Source: Ayuntamiento de Yecla
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