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ANIEME organized a seminar on the furniture market in Brazil (16/12/2010)

The National Association of Furniture Manufacturers and Exporters of Spain (ANIEME) has promoted the organization of this seminar to be held on Wednesday December 15 at the premises of the Chamber of Commerce of Valencia.

The seminar's goal is to provide companies with practical guidance on business opportunities that currently offers the Brazilian market for Spanish furniture.

For the Seminar, ANIEME has enjoyed the cooperation of experts IVEX and GARRIGUES in Valencia and Sao Paulo.

Brazil is a great unknown for most of the furniture companies.

However, the interest in addressing this emerging market, which has begun to emerge as one of the most promising in Latin America in terms of new business opportunities is growing among companies in the sector.

In order to offer real and proven information on the possibilities for offering Brazilian furniture sector, ANIEME has organized a seminar to be held on Wednesday December 15 at the Chamber of Commerce of Valencia, situated in the street Jesus, no.

19.

In view of market expectations and the limited information available on Brazil, ANIEME has made over the last six months a comprehensive market analysis in the cities of Sao Paulo and Rio de Janeiro.

Therefore, it has aimed at technical staff of the Association's office IVEX Brazil with the objective of a study in depth through interviews with importers, distributors, retailers, specifiers ... etc.

The findings and conclusions of this study will be presented in the first part of the seminar, which will provide an analysis and "hands" of the real opportunities that have been identified for Spanish furniture manufacturers in Brazil.

In the second part of the seminar, experts from the company GARRIGUES from its offices in Valencia and Sao Paulo, will present legal aspects of the Brazilian market to be considered by the Spanish companies seeking to invest in Brazil, and the various formulas implementation on the market.

Juan Carlos Munoz, President of ANIEME, said that "In the current situation in which there is the furniture sector, is essential to develop a strategic plan, which includes analyzing the potential" new "markets, different from the traditional and study different forms of internationalization.

Diversify the destinations of our exports is a key element in this strategy is that globalization today means that we should consider addressing emerging markets where the Spanish cabinet has room.

To do this, to have real information, proven and reliable information is indispensable.

One of the basic objectives of ANIEME is providing this information to companies, helping them in their decision-making.

The case of Brazil, is a clear example of emerging market that offers opportunities that must be analyzed.

The aim of the seminar that we organized from ANIEME is to provide maximum information to our partners in the furniture market in Brazil, as well as legal aspects should be aware of Spanish companies interested in addressing the Brazilian market. "

Source: Ayuntamiento de Yecla

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