Portal de Yecla
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The singer received the distinction Sole Giménez enotourist 2011 in recognition of the strong linkage of the artist "with its land, its people and its wines", as stated by Valcárcel
The president of the Community, Ramón Luis Valcárcel, said today that with the implementation of the Wine Route Yecla, Murcia will have "a huge new potential tourism product" that "should represent an asset weight in the economic revitalization of the municipality. "
"Today is an important day for Yecla and the designation of origin universally proclaimed his name through the well-earned reputation for its wines," said the chief executive of Murcia in the presentation of the Association Yecla Wine Route , which was attended by the local mayor, Juan Miguel Benedito, and President of that Association, Juan Pedro Castaño.
This new Yecla Wine Route was identified by the President of the Community, "a product that can be framed in what has been called wine tourism, a sector that will bring together the three wine appellations of origin in the region, which "will give a substantial strength."
Represents an initiative which Valcárcel, "gives every reason to look to the horizon with optimism, aware of the opportunities presented by the Wine Tour Yecla, and convinced of the benefits of these wines and the undeniable attractiveness that characterizes the city, the county and the region. "
He also noted, "allow a perfect adaptation to the diversification of tourism products at the heart of improving competitiveness to which he referred to a recent opinion of the Committee of the Regions of the European Union, called Europe's leading tourist destination of the World: a new political framework for European tourism. "
In this vein, he argued that the regional government "committed to the food and wine with a series of actions aimed at their promotion and marketing", among which include meetings with specialized agencies to learn about the wineries in the region of Murcia, development Catalogue 'wine tourism routes' route design for the web murciaturistica.es, or attendance at professional forums and fairs.
"Given the great opportunity of this market segment, the Region of Murcia is working hard to exploit and take advantage of its rich tradition of winemaking, its gastronomy and its geographical location, influenced President Murcia.
Distinction to "a great ambassador for Yecla
After the presentation of Yecla Wine Route, the distinction was given to the singer enotourist 2011 Sole Giménez, who Valcárcel welcomed the award and for his "absolute, and nothing alleged, involvement with their land, its people and, how could it be otherwise with its wines. "
"Loneliness has been, is and will be a great ambassador for Yecla wherever her music takes her, and fortunately for her and proud of his countrymen, the music carries on his successful career, many places where it leaves lasting impression "said the president.
The Yecla Wine Route belong, once completed the certification process, the so-called National Product Club Wine Routes of Spain, which has the advantages granted by their thematic nature, aimed at specific segments of demand, and involves tourism services, wine and public entities.
According to data compiled by the Tourism Observatory of the Spanish Association of Wine Cities-which belonged Yecla-last year, tourists from Catalonia and Valencia are the most numerous in the various Wine Routes Spain.
The latter, given its proximity to land Murcia, would also be potentially in Yecla Wine Route.
Source: CARM
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