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The City Council and Ecoembes have launched the campaign 'Unfit' which aims to reduce the materials deposited by mistake in the collection contenders, especially in the yellows.

The City of Yecla and Ecoembes have launched the campaign in Yecla 'Unfit'.

This is an initiative to raise awareness and encourage separate collection and recycling of waste, which aims to reduce the materials deposited by mistake in the collection contenders, especially in the yellows.

Thus, you get to increase the quality of the collection and recycling system improvements.

Through this campaign, which will be developed during the months of October and November, brought to the attention of the public the problems identified in the yellow containers due to the presence of waste must not be stored in containers such as clothing, glass and cardboard, which often prevents recycling collection containers and as explained by the Councillor for Public Services, Inmaculada Martínez Pérez.

The campaign, managed by the company yeclana PDF Studio, including the issuance of radio spots and TV ads, local newspaper advertisement, banner advertising in digital media. Was also going to make an informative brochure that will be distributed through written media

Councilmember Utilities considers such awareness campaigns that have been conducted in recent years have had a positive impact on increasing the separate collection

Last year 2011, through the collection of light packaging, in Yecla have recovered 11.53 kilos of waste per capita in regard to paper and cardboard are collected 11.34 kilos per capita per year, while each person has recovered an average of 15.84 kilos of glass.

In reference to other residues in the same year 2011, have been collected in the ecopark, 10,480 kilos of bulky waste, 70,200 kilos of wood, 3,800 kgs.

scrap, or 680 liters of waste oil, including waste.

As for the collection of used clothing, enabled the 35 containers was deposited a total of 92,775 kilos, which means an average of 2.65 kg per capita.

Source: Ayuntamiento de Yecla