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Cerdá highlights the ability of producers of wine Yecla DO adapt to market characteristics (29/05/2014)

95 percent of wine production goes abroad Yecla market

The Minister of Agriculture and Water, Antonio Cerdá, today announced, along with the mayor of Yecla, Marcos Ortuño, and the president of the PDO Yecla, Pascual Molina, VII Yecla Wine Selection Contest, held in the town morning, May 30.

This edition will bring together more than 50 samples of this wine producing area to be evaluated by a jury composed of tasting critics and winemakers.

The Yecla Wine Region produces over six million liters of wine and they exported 95 percent to foreign markets.

Among the major recipients markets are USA, Canada, Japan and China, and within the EU, Germany, Denmark and the UK.

The owner of Agriculture and Water said that these export figures "demonstrate its high efficiency in adapting their wines to the demands and characteristics of the different markets."

He said that the cultivation techniques used by winemakers from this DO are "environmentally friendly and collection processes very successful vine."

He also stressed that the wine competition, it is a "great boost to the promotion of Yecla wine sector, which is seeing the fruit of the efforts made in recent years of the 500 growers assigned to the PDO."

According Cerdá, this name, located in the town of Yecla, with an area of ​​around 5,800 hectares of vineyards, supported by eight wineries belonging to the Control Board, "has been growing steadily as conquering new markets indicated and specific areas such as organic production, "and strengthening its promotion through, among others, Wine Competition San Isidro.

The Minister stressed that "although it is a small name extension", Yecla wines "are located in the main business sales channels, with very well-crafted wines that match what consumers demand."

He also encouraged farmers to increase production Yecla to overcome even the high percentage of export.

Source: CARM

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