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Internationalization is again the protagonist through trade delegations driven by INFO
The Yecla Furniture Fair works to ensure that this 53rd edition of the sample results exceed previous years and, for the moment, the figures are very positive.
There are still three months to open its doors and, as of today, is already booked 70% of the display space of the enclosure, which is 17,000 square meters.
Last year, two weeks after the opening, the figure was 75%.
The institution provides that the coming weeks are very active as far as registration is concerned.
The mayor and president of Yecla Furniture Fair, Marcos Ortuño, believes that "these positive data is a result of changing the date of the Fair. Industry professionals agree with us that the change from May to September was a good idea. "
In this new edition the efforts made in previous years to maximize business opportunities between the participating exhibitors and visitors to the Fair will be maintained.
These efforts, once again, are shared with the Institute for the Promotion of the Region of Murcia, which is focusing its work on defining the participants in the trade mission to be held under the Furniture Fair of Yecla.
The work done in the field of internationalization is paying off.
Furniture exports driven companies in the region in the first quarter of 2014 increased 37% over the same period last year.
Foreign sales volume reached 18.4 million, representing 3.9% of the national total.
These figures have allowed Murcia is placed in the seventh position in the ranking of export regions.
Ortuño Marcos said that "this year will be the protagonist internationalization, export figures for the first quarter encourage us to maintain a publication that bet."
The expected participation in Yecla Furniture Fair a delegation of Mexico looking for suppliers that gives an idea of ​​the commercial expectations that the sector as a whole.
This delegation is led by the chain's most exclusive stores in the country (Casa Palacio).
We recall that the presence of Mexico in Yecla is a direct result of a trade mission by the region led to that country.
Preparing the landing of 'contract' in Yecla
The institution of Yecla Furniture Fair is shaping the landing sector 'contract' in the fit and proper exposure time.
The Executive Committee of the event maintains its intention to extend the offer of the fair to the corporate and institutional customers through this business concept, parallel to the domestic market.
The institution considers that the project should be at the height of the oldest furniture fair country (held continuously since 1962) and that goal is working for months.
"A project of this magnitude can not be designed or implemented in haste without adequate promotion to ensure the success of it," said Ortuño.
The Executive Committee, together with the business sector, agrees with the idea to take firm steps in achieving this objective without being carried away by the urgent need for this project and the conviction of the value that the Furniture Fair has itself same to further strengthen the furniture sector of Yecla.
Source: Ayuntamiento de Yecla
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