The Institute of Tourism in the Region of Murcia (ITREM) held this morning in the city of Yecla a day of training and awareness among all members of the Wine Route of Yecla.
In this first contact, is to present the schedule set from this agency for the marketing and promotion of the tourism product of tourism, wine routes of the Region of Murcia, and specifically the product in Yecla.
It is also reported forms of marketing this type of tourism, through various distribution channels, such as travel agencies and tour operators, for which it is essential that associated Yecla Wine Routes in inclusive ways.
It aims to encourage greater involvement in marketing your product through channels such as the Tourist Office, or the possibilities and services offered by the Institute of Tourism own Murcia
Source: Ayuntamiento de Yecla