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"The synergies between furniture and wine are going to be materialized into a joint promotion plan".

This morning in the vicinity of Mount Arabi and the Mayor of Yecla, Marcos Ortuño;

Manuel Fernandez Delgado, director of the Institute of Tourism;

Juan Pedro Brown, president of Yecla Wine Route and Pedro Arcas, president of AREMA, has presented the collaboration agreement between the Wine Routes and Yecla furniture sector for the promotion of products in both sectors.

Fernandez Delgado has confirmed that "these synergies are going to be materialized into a joint promotion plan in the furniture industry and the wine, which will have its kick-off for the next edition of Fitur 2016".

Thus, during the fair in Madrid of the furniture of the stand of the Autonomous Community of Murcia it will be given by the manufacturers of Yecla furniture (Tecninova, Frajumar, Mobel Yecla, ECU and Furniture Lino) that provide chairs, stools tourism and sofas with representative images where interviews were conducted with leading personalities of the region.

In addition, during the Feria de Madrid, the Tourism Institute presented a new joint brochure will include information on the Wine Route and the offer of the Yecla furniture sector, and perform daily tastings of the best wines in the municipality.

In turn Marcos Ortuño, mayor of Yecla, wanted to highlight the continuing evolution that the industry is suffering in Yecla and "today's presentation makes this new agreement is a great example of a future that opens before us a new opportunity. The Yecla of the XXI century must unite, you have to be strong in the sum of all our strengths to create and enhance other as tourism ".

Finally Marcos Ortuño said "the great showcase that is FITUR provides the necessary tool to launch this new project."

A project made possible with the support of the government of Pedro Antonio Sanchez and "thanks to the sensitivity that is showing with Yecla and industry."

Source: Ayuntamiento de Yecla