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Throughout the morning of coming, took place in CETEM Week "begins on innovating."

In this forum, attended by over 100 people, created a space for exchanging experiences and knowledge, in which the participants provided insights into the fundamental role of design and creativity in business in the furniture industry.

Following the presentation of the journey was made by the President of CETEM, it included speakers from the likes of Manuel Pavón, a specialist in family business consulting, Carlos Tischler, industrial designer renowned international customers partner as Andreu World, Bm 2000, Concepta, Santa & Cole and others, and Lagranja, multidisciplinary designers working mainly in interior design projects, exhibitions and industrial design in Spain and Italy.

Manuel Pavón, introduced the attendees success stories of family businesses that are now a reference such as Michelin, Kit-kat, Vitra and B & B Italia.

All with the common factor innovation, creativity and industry.

"Family businesses, when faced with a process of generational change at the same time need to establish a common strategy on the property, they need to establish rules of conduct and building good governance to enable them to face these challenges," according Pavón.

Carlos Tischler, presented his experience in Bm2000 company, where she worked as a designer and consultant.

In his speech he wished to convey to attendees the importance of having a designer for the advice of the image and product launches.

Hence the clear success of the company Bm 2000.

Lagranja's paper focused on the importance of having to develop innovative products with a design and build on unique designs, which aims to exempt a project idea of conceptual barriers: eclectic and versatile, able to move between disciplines and different types.

Although the day was a great success attendance from CETEM firms are reminded of the importance of not forgetting that the design and development should be an essential tool when competing in the market.

Source: CETEM